Landing pages are designed to help increase your conversion, but in many cases, they just kill them. Exactly when does that happen? Your conversion rate will shrink when your landing pages distract your visitors or have the wrong copy. And that’s not all; it’s just the tip of the iceberg. Read more…
A b2b lead isn’t just a random potential customer. Actually, it is the one that is just a step away from you. As part of your b2b lead generation strategy, all you have to do is attract them, prove that your offerings will solve their pain points, and then deliver Read more…
Smartphone has left us with such a short attention span that even a goldfish can easily hold a thought for longer, based on research by Microsoft. The average human attention span has decreased from 12 seconds in 2000 to just 8 seconds today, found by the researchers who surveyed 2000 Read more…
It’s not surprising or uncommon for buyers and customers to ask for a discount on your offerings. If you look from the perspective of a customer, there could be several reasons to ask for better pricing: insufficient funds, lack of perceived value, better quotes from competitors, etc. After all, everyone Read more…
Are you the kind of person who’s easily willing to make 100+ phone calls every day in an attempt to add qualified prospects to your sales pipeline? While cold calling will always have a prominent place in the business world, it’s not the only strategy worth implementing. It’s time to Read more…
As a savvy data-driven B2B sales and marketing professional, you’ll just love technographics. The technographics data provides you a thorough understanding of the software and hardware installed at the premises of your target accounts. And the technographics-backed business insights enable you to breakdown the technology adoption behaviors of your target Read more…
Getting your leads to respond to your emails can be a daunting task for you as an online marketer. Actually, with the click-through rate coming in at little more than 4%, the average open rate is less than 25%. What this means is that close to 96% of emails go Read more…
It’s quite common to overlook the importance of Thanksgiving emails as digital marketers scramble to get their Black Friday and holiday campaigns in order. Thanksgiving could also be an amazing time to let your creative team exercise their muscles and design the best thanksgiving email. One could even wonder why Read more…
Which selling style do B2B buyers prefer? In which departments are B2B buyers more likely to give a chance to upstart products? In the B2C or retails space, the answers to these questions are known. Brick-and-mortar and e-commerce stores spend millions of dollars influencing B2C buying behavior. On the other Read more…
The quality of your sales and marketing data affects every aspect of your business, from marketing and sales to development and customer success. Yet a survey by Harvard Business Review (HBR) in 2017 found that 47% of newly created data records have at least one critical error. The scariest villains Read more…