Many of our clients have asked us to help them to solve their derailed customer relationship management (CRM) system initiatives. When we investigate their problem as what exactly went wrong, we usually find that the project team of the CRM was incomplete. The CRM system touches several stakeholders in a Read more…
The rise of the internet has transformed the way we do business on a daily basis in a variety of ways, but even the entire online world cannot replicate the value of an old-fashioned face-to-face interaction at trade show events. This is why trade show events still remain an effective Read more…
Cleaning your email list can significantly increase three important metrics of your email marketing campaign, namely email deliverability, open rates, and click-through rates. Email list with a significant number of dead contact usually have higher bounce rate, unsubscribe, and spam complaints, even the inbox providers like Google, Yahoo, HotMail, etc Read more…
Data has rapidly turned into a key economic driver in the US and around the entire world. As companies deal with unprecedented demands from their customers, the need for product innovation, and rising concerns around cybersecurity and fraud, many companies are relying on data to empower their strategic decisions that Read more…
Companies now are witnessing a paradigm shift to personalized campaigns from blanket campaigns, thereby, leading to a surge in use of account based marketing (ABM) strategy. Though this B2B strategy is not new, but there is a renewed interest in it by the sales and marketing teams, to acquire specific Read more…
Data is quite a big investment for any organization around the world, but if you do your homework by researching vendors and invest intelligently, it can boost your organization’s financial success and growth to a great extent. Although, if you are not making an informed and smart decision for your Read more…
E-mail verification tools are on the hype these days and companies are spending dollars with global data services to get their b2c and b2b email list, in-house or acquired from b2b email list providers, verified through these online services. Are these e-mail verification services doing justice to your bad b2c Read more…
Most of the companies don’t know how to ask for a list from a data vendor or a data provider company. They end up purchasing records with wrong titles, geography or sometimes the Industry itself is incorrect. The company then blames the data vendor or the data provider company, and Read more…