One of the most complex challenges in B2B sales is identifying the right prospects that are fit for your offerings. Companies invest a significant amount of resources and money to feed leads into their sales pipeline, out of which many leads are inappropriate or uninterested. As a result, your money Read more…
Many B2B marketers don’t have the necessary data to make informed business-decision, or they don’t have the confidence in the data they have. In this article, we are explaining how to effectively overcome data paralysis. In this day and age, there’s no valid excuse for not knowing about what your Read more…
Irrespective of the long-term, heavy investments in data management, data problems at many companies continue to grow. One of the reasons that data has traditionally been perceived as only one aspect of a technology project; it has not been considered as a corporate asset. Consequently, the belief was that a Read more…
There’s a famous adage that says, “You can’t manage what you can’t measure”. In simple words, it’s impossible to know what’s working and what’s not, if there are no defined metrics to measure success. On the other hand, the vague “catchall” tactic to marketing used to deliver results for some Read more…
2019 will be all about data precision within the now-ubiquitous world of Customer Relationship Management (CRM). It expands on how the data your CRM supplies – versus the CRM platform itself – is responsible for the successes as well as the failure of your programs. Good and accurate data matters. Read more…
Probably you haven’t missed the term sales intelligence. But, just because most of the people have heard and are somewhat familiar with it, doesn’t mean that most sales representatives are using sales intelligence enough. Actually, most sales representative don’t, and those reps that do use it, usually they don’t use Read more…
The data that was being used for marketing a generation ago, including the information like responses to direct mail campaign, point-of-sale transaction data, coupon redemption numbers, etc., was very limited compared to the data available today. Now, with data, marketing teams have experienced enormous innovation. But, just having and processing Read more…
The restaurants depend on certain fuels to drive their operation. Few of the common examples are customers, stock, and cash- each of these enables the restaurant to succeed. Meanwhile, data is more than worthy of its status as a source of power for all kinds of objectives. We are talking Read more…
For good or bad, data fuels all your sales and marketing outreach efforts. In order to run a profitable company, it is imperative to work in relationship with your prospect and customer. That’s why you should take benefit of the data you receive from them. As a result, creating and Read more…
Today’s savvy marketer understands that gut instinct and traditional methods are not effective anymore. The stakes have risen too high and the consequences are too scary to do anything rather than moving your best foot forward behind every marketing campaign. Effective marketing strategies help businesses to grow. Companies need to Read more…