Email Marketing
How Can Marketers Understand Their Leads Through Email Marketing?
Spice up your email marketing campaigns with hyper-personalization, segmentation, and more. Use these pro-tips from email marketing services.
Email Marketing
How to Create Great Emails That Actually Generate Results
Smartphone has left us with such a short attention span that even a goldfish can easily hold a thought for longer, based on research by Microsoft. The average human attention span has decreased from 12 seconds in 2000 to just 8 seconds today, found by the researchers who surveyed 2000 Read more…
Email Marketing
Top Six Types of Marketing Emails That Actually Generate a Response
Are you the kind of person who’s easily willing to make 100+ phone calls every day in an attempt to add qualified prospects to your sales pipeline? While cold calling will always have a prominent place in the business world, it’s not the only strategy worth implementing. It’s time to Read more…
Email Marketing
How to Remarket Leads Through Gmail Ads Who Won’t Respond to Your Emails
Getting your leads to respond to your emails can be a daunting task for you as an online marketer. Actually, with the click-through rate coming in at little more than 4%, the average open rate is less than 25%. What this means is that close to 96% of emails go Read more…
Email Marketing
Strategies and Inspirations for Thanksgiving Email to Dazzle this Holiday
It’s quite common to overlook the importance of Thanksgiving emails as digital marketers scramble to get their Black Friday and holiday campaigns in order. Thanksgiving could also be an amazing time to let your creative team exercise their muscles and design the best thanksgiving email. One could even wonder why Read more…
B2B Data
Top B2B Marketing Campaigns That Generates More Revenue
Savvy B2B marketers know how much technology has evolved the way that customers interact with businesses. With a multitude of channels to think about and an endless amount of noise to compete against, digital is the backbone of effective marketing strategies. Creating thoughtful B2B marketing campaigns and original content that Read more…
Email Marketing
The Email Marketer’s Complete Guide to Understanding and Avoiding Spam Traps
You put quite a lot of work into growing your email list for your email marketing service, writing a strong subject line, designing a beautiful campaign, and still, a significant percentage of your subscribers may not ever see your email. One out of every five emails you send (20%) may Read more…
Email Marketing
The Challenging Role of Marketing in 2020
We’ve almost made it! For so long marketers have been looking to 2020, trying to predict how innovations in digital platforms, media, database providers, and technology will shape marketing. Many marketing leaders have been talking about how marketing has a marketing problem. To most individuals marketing is just ads. And Read more…
Email Marketing
The B2B Marketing Data Report 2019
B2B companies are constantly turning to data and analytics to achieve meaningful growth with b2b lead generation services and accelerate the buying journey, which shouldn’t come as a surprise. However, what does come as a surprise is how a lack of confidence in B2B data is impacting the way in Read more…
Email Marketing
The B2B Data Activation Priority
The increasingly growing use of data to inform business decisions has become an important priority for B2B marketing and sales executives for their b2b lead generation services, and other aspects of their business as well. However, the data silos across technologies and the consistent data structure to link systems making Read more…