More data = more noise, right? More items to comb through, more “analysis paralysis,” and more time wasted. It’s a comment that we hear all the time. “But actually that ‘noise’ is a very powerful tool in order to target the right accounts by knowing the technology stack of your Read more…
Email marketing is much more than just writing and sending great, relevant emails. For a technology that is so old, it’s a highly technical channel and paying close attention to details matters more than you’d actually believe. Among these technical details, the most critical technical details you’ve gotta nail is Read more…
If you want your email list or b2b email list to reach its complete, revenue-generating potential, you have to start to consider and treat it like the valuable gold mine that it is. Yes, you heard right! Your b2c, b2b email list has the potential to produce a whole lot Read more…
It can be a tough task to build trust and develop credibility with prospects and customers. And it’s even tougher when trying to rebuild trust after you have lost it. When this happens, the impact on even your strongest and longest business relationships can be easily damaged. Running a company Read more…
Lead scoring is a very effective model for your b2b lead generation services team that helps your marketing and sales teams to accurately identify which prospects on your b2b lead lists are potentially most valuable to your organization and its current sales as well, even if you outsource leads from Read more…
The most valuable asset that any company will ever have is its employees. From workplace services to recruitment to new employee orientation to compensation, human resources control a growing piece of the budget. But how do you break-in? The human resource department has one customer, and that’s the employee. Some Read more…
Emails are so simple and easy to send, however, they are also quite easy to ignore. With more than 120 email messages landing in the average office worker’s inbox daily, ensuring your email message gets read and gets a response can be tricky and complex even for the best email Read more…
Not all data is created for revenue growth. In this blog, we’ll focus on different types of data points, global data appending services, and market data providers that are available to marketers. What are the global data points that help create better alignment? And what are the global data points Read more…
Properly developed and structured sales territory plan can make a world of difference for your team and your business as well. Whether you’re looking to expand or redesign your existing territory management strategy or starting from scratch, there are huge benefits of having a comprehensive sales territory plan. Efficient and Read more…
True success always begins with a good plan. And for sales success, nothing beats a full-proof strategic sales plan. A sales plan sits alongside, or within, a marketing plan to direct the efforts of sales teams. Specifically designed to help your sales team generate more sales, a good sales plan Read more…