Most of the marketers know that traditional and gut instinct just won’t do the job anymore in the marketing world. We are living in a very competitive world. Now, stakes are much higher and the consequences are too scary to take any chance and you have to put your best Read more…
First, let us start by explaining what is data-driven marketing? The process by which marketers obtain trends and meaningful insights by analyzing market data or company generated data and then further translating these meaningful insights into actionable decisions based on numbers is called data-driven marketing. The primary goal of data-driven Read more…
Email Marketing is one of the oldest and most reliable marketing channels with great ROI. And if you want to leverage the full potential of this marketing channel, you should avoid the following common yet major issues or in simple words “bad habits”. To help you understand the true value Read more…
Segmentation is a huge success when it comes to email marketing campaigns. Most of the Marketers already know that, but when it comes to applying segmentation strategy some of the marketers are a bit skeptical. Being skeptical could be a good thing if you do your research and then move Read more…
E-mail verification tools are on the hype these days and companies are spending dollars with global data services to get their b2c and b2b email list, in-house or acquired from b2b email list providers, verified through these online services. Are these e-mail verification services doing justice to your bad b2c Read more…
Today, we will share with you how an e-mail address of the organization on your b2b email list behaves with the best email marketing service and how you can verify an e-mail address on your b2b email list acquired from b2b database providers all by yourself. mailtester.com is an e-mail Read more…