Are you the kind of person who’s easily willing to make 100+ phone calls every day in an attempt to add qualified prospects to your sales pipeline? While cold calling will always have a prominent place in the business world, it’s not the only strategy worth implementing. It’s time to Read more…
As a savvy data-driven B2B sales and marketing professional, you’ll just love technographics. The technographics data provides you a thorough understanding of the software and hardware installed at the premises of your target accounts. And the technographics-backed business insights enable you to breakdown the technology adoption behaviors of your target Read more…
Not all data is created for revenue growth. In this blog, we’ll focus on different types of data points, global data appending services, and market data providers that are available to marketers. What are the global data points that help create better alignment? And what are the global data points Read more…
These days in B2B, everyone is talking about account-based sales (ABS) and marketing because of good and valid reasons. An average of more than 5.4 individuals is involved in the current B2B buying decisions, according to Gartner. An ABS approach can effectively drive success rates by creating engagements with all Read more…