Data is quite a big investment for any organization around the world, but if you do your homework by researching vendors and invest intelligently, it can boost your organization’s financial success and growth to a great extent. Although, if you are not making an informed and smart decision for your purchase, it can easily turn into a costly mistake ultimately making your organization’s goal stranded.
Ensure Your Business And Your Goals Are Understood By Your Data Vendors
Do you want to rent a contact list for a one-time campaign, or do you want to regularly update and append your own list to ensure the highest accuracy of your data?
Any good data vendor will take enough time to review very carefully the specific need of your business, and then create an agreement which meets both your short term and long term data goals. Create a list of your data needs and pass it to the data vendors. When you are given an agreement, review the contract very carefully before signing the document to make sure the agreement meets your each and every data requirements.
Understand What Services Your Price Includes
Usually, some data vendors advertise a lower price per contact to lure buyers, ensure you don’t end up in such a position by making sure you fully understand the price by breaking down the costs. Unknown to the buyer, the advertised pricing will include only the “basic package”. Once you have signed the agreement only then such data vendors will tack on the hidden costs for any additional data fields or something else.
Read the agreement very carefully and don’t hesitate to ask any questions. If anything appears fishy or is not clear to you, start asking questions until everything is crystal clear. Go through your contact in detail for any additional or hidden costs and carefully understand the terms of the agreement, like data expiration, minimum purchase limit, etc.
Never Buy The Data You Don’t Need
It doesn’t make any sense to buy data which your company will never use. Before you complete any purchase, ask the data vendor if they have a method for running their data against your current list or a suppression file.
This procedure will reveal records that are just not your company’s investment, considering duplicate and incomplete data fields. Usually, this will be treated as an additional service and hence an additional cost will be added to your bill but will help you save a lot of money in the long run.
Read And Carefully Understand The Vendor’s Service Policies
Any decent data provider will provide you with compensation for the bad data which doesn’t meet the deliverability and contact accuracy guarantees, usually by replacing the bad data (we provide a guarantee for contact accuracy and more than 90% delivery rate on our data, it’s mentioned in our term and condition). See whether the dataset you are purchasing is secured with such guarantee and understand how a contract would be considered as a duplicate record, inaccurate, or undeliverable. Agree on these terms before signing the contract as of how you will be compensated when you encounter such problems.
Always Ask For A Discount
Discounts can be in many forms: New customer, volume, bundled offers, pre-payment, reduced rates on your repeat purchase, etc. Do a thorough research for all the product option for your data vendor, they may be open to offering you a special discount to bring you on-board.
Choosing a data vendor and buying data from them can be complicated, keep the above-mentioned tips and techniques in mind to get the most out of your data purchase. For b2b data, technographics data, healthcare data, data appending, and many popular data services you can trust Infotanks Media.
You can also find us on DesignRush. To learn more about our company, data, and data services, contact Infotanks Media, today.
