Email Marketing is one of the oldest and most reliable marketing channels with great ROI. And if you want to leverage the full potential of this marketing channel, you should avoid the following common yet major issues or in simple Read more…
Just like “it takes a village to raise a child”, an ideal customer profile takes time, people, and money to attract, convert, and satisfy new customers. And this is what every business professional is trying to do, “attract, convert, and Read more…
Before we go into the benefits of using technographic data let’s consider a scenario: Your company XYZ and your competitor ABC are trying to sell to the same target audience. Both the companies have demographics and firmographics data, but you Read more…
Time is one of the most valuable assets in the word of sales and everything else. With daily, weekly, monthly, and quarterly targets to accomplish in a limited time window, there no time to spend on qualifying a lead. In Read more…
Data is quite a big investment for any organization around the world, but if you do your homework by researching vendors and invest intelligently, it can boost your organization’s financial success and growth to a great extent. Although, if you Read more…
Being a sales rep, you may think that customer is the king and they are one in control. Most of the sales rep in the B2B industry see our customer as empowered, armed with information and tools, and so clear Read more…
Do you feel that your productivity is slipping, even though you are putting in the same effort as always? Are you wondering why your productivity is not growing compared to the hard work you are putting in? If your answer Read more…
One of the most critical aspects of any B2B business is scheduling appointments. B2B appointment setting is a skill that’s crucial to anyone who’s trying to generate sales and drive revenue to their business. An effective B2B appointment setting is Read more…
Is cold calling really dead? Some people still believe that cold calling is dead, but there are many living examples that indicate otherwise. Successful businesses still rely on cold calling to make a sale and drive revenue. Whether it’s a Read more…
As we advance through the technology, more and more communication channels are becoming available, but at the same time key decision-makers are getting harder than ever to reach. The situation could be funny if you are a decision-maker, but it Read more…