Data will always remain powerful for marketers. But let’s find out ‘what is B2B data?’ B2B data or business-to-business data is the information used to amplify your sales and marketing efforts. It can help your business discover new sales opportunities. It helps to connect with your leads directly. For personalizing Read more…
Many B2B marketers don’t have the necessary data to make informed business-decision, or they don’t have the confidence in the data they have. In this article, we are explaining how to effectively overcome data paralysis. In this day and age, there’s no valid excuse for not knowing about what your Read more…
There’s a famous adage that says, “You can’t manage what you can’t measure”. In simple words, it’s impossible to know what’s working and what’s not, if there are no defined metrics to measure success. On the other hand, the vague “catchall” tactic to marketing used to deliver results for some Read more…
Email is still one of the best central tools of digital marketing and yet is the most underused personalization channel. It offers you direct access to your market 24/7 and at the same time help you to stay top-of-mind throughout the entire sales cycle. Email marketing services is a must-have Read more…
The restaurants depend on certain fuels to drive their operation. Few of the common examples are customers, stock, and cash- each of these enables the restaurant to succeed. Meanwhile, data is more than worthy of its status as a source of power for all kinds of objectives. We are talking Read more…
Today’s savvy marketer understands that gut instinct and traditional methods are not effective anymore. The stakes have risen too high and the consequences are too scary to do anything rather than moving your best foot forward behind every marketing campaign. Effective marketing strategies help businesses to grow. Companies need to Read more…
Most of the marketers know that traditional and gut instinct just won’t do the job anymore in the marketing world. We are living in a very competitive world. Now, stakes are much higher and the consequences are too scary to take any chance and you have to put your best Read more…
First, let us start by explaining what is data-driven marketing? The process by which marketers obtain trends and meaningful insights by analyzing market data or company generated data and then further translating these meaningful insights into actionable decisions based on numbers is called data-driven marketing. The primary goal of data-driven Read more…