If you want your email list or b2b email list to reach its complete, revenue-generating potential, you have to start to consider and treat it like the valuable gold mine that it is. Yes, you heard right! Your b2c, b2b email list has the potential to produce a whole lot Read more…
You already know how it goes- the more subscribers you have on your email list, you will be more successful in your email campaign. Today, email marketing is a must for every business. Marketers have learned to personalize their emails, leveraging dynamic content, implement automation, optimize for cross-device viewing, and Read more…
Cleaning your email list can significantly increase three important metrics of your email marketing campaign, namely email deliverability, open rates, and click-through rates. Email list with a significant number of dead contact usually have higher bounce rate, unsubscribe, and spam complaints, even the inbox providers like Google, Yahoo, HotMail, etc Read more…
For good or bad, data fuels all your sales and marketing outreach efforts. In order to run a profitable company, it is imperative to work in relationship with your prospect and customer. That’s why you should take benefit of the data you receive from them. As a result, creating and Read more…
Maintaining a clean email list is an integral part of your email marketing strategy. In B2B, data decay rate can go up to 70% annually, and the factors like email bounce, unsubscribe increases your churn rate. And if you don’t have a clear strategy to add more subscribers to your Read more…
Have you ever wondered why your email campaigns are going to spam box instead of the inbox? This is one of the most common problems faced by marketing professionals. Although there are many reasons for any email to land in a spam folder, we are going to discuss the 5 Read more…
Most of the companies don’t know how to ask for a list from a data vendor or a data provider company. They end up purchasing records with wrong titles, geography or sometimes the Industry itself is incorrect. The company then blames the data vendor or the data provider company, and Read more…