Email Marketing
How Can Marketers Understand Their Leads Through Email Marketing?
Spice up your email marketing campaigns with hyper-personalization, segmentation, and more. Use these pro-tips from email marketing services.
Email Marketing
How to Score and Prioritize Your Best Leads
Lead scoring is a very effective model for your b2b lead generation services team that helps your marketing and sales teams to accurately identify which prospects on your b2b lead lists are potentially most valuable to your organization and its current sales as well, even if you outsource leads from Read more…
Email Marketing
How to Get People to Respond to Your Emails
Emails are so simple and easy to send, however, they are also quite easy to ignore. With more than 120 email messages landing in the average office worker’s inbox daily, ensuring your email message gets read and gets a response can be tricky and complex even for the best email Read more…
Email Marketing
How to Build Strong Relationships with Your Customers
While some companies manage to successfully build a steady business that strengthens over the years, others have big swings and close up their shop eventually. What is the difference? The difference is a strong relationship with their customers. While many factors lead to the success of a company, one necessary Read more…
Email Marketing
How to Build a Robust Marketing Technology Stack
Any tool is only as good as our ability to use them. That much is true; however, it’s impossible to do our job effectively without the right tools. That’s why savvy marketing teams should be strategic and thoughtful about how they build their marketing technology stacks, especially those who use Read more…
Email Marketing
Examples of AI in Email Marketing
Like most people, you probably had your first taste of artificial intelligence (AI) from science fiction movies. Now artificial intelligence has made it relatively very far from the day it first came into existence. With technology across various industries, there are emerging trends as it’s utilized to improve different processes. Read more…
Email Marketing
Companies Impacted by Data Outages Struggle to Deliver Business Continuity
The IT infrastructures of many companies are struggling, usually failing, to deliver business continuity in the event of severe data outages, based on research commissioned by StorageCraft. It also shows global concern about the risk and business impact of unrestricted and rampant data growth. Data Volume Will Increase 10x or Read more…
Email Marketing
The Benchmarks of Email Marketing
Email marketing benchmarks gives you important information about the health of your email sends. Email marketing benchmark enables you to see how your campaigns compare to the industry standards and identify opportunities to improve your email marketing strategy and, ultimately, get better results. And over the last few years, we’ve Read more…
Email Marketing
How to Write a Follow-up Email that Motivates Subscribers to Reply
Do you think you know how to create a follow-up email campaign that will get a response from your subscribers? How many times have you what according to you was the perfect follow-up email campaign, only to be treated with silence from your subscribers? If the idea of creating a Read more…
Email Marketing
Think Twice About Automating Your Email Marketing
The corner of email marketing of the internet- the corner where email marketing leaders praise the benefits of multivariate testing and designers geek out over the latest media queries- would have you believe that if you’re not automating some part of your email marketing operation, if not all of it, Read more…