It’s not surprising or uncommon for buyers and customers to ask for a discount on your offerings. If you look from the perspective of a customer, there could be several reasons to ask for better pricing: insufficient funds, lack of Read more…
Are you the kind of person who’s easily willing to make 100+ phone calls every day in an attempt to add qualified prospects to your sales pipeline? While cold calling will always have a prominent place in the business world, Read more…
As a savvy data-driven B2B sales and marketing professional, you’ll just love technographics. The technographics data provides you a thorough understanding of the software and hardware installed at the premises of your target accounts. And the technographics-backed business insights enable Read more…
Getting your leads to respond to your emails can be a daunting task for you as an online marketer. Actually, with the click-through rate coming in at little more than 4%, the average open rate is less than 25%. What Read more…
It’s quite common to overlook the importance of Thanksgiving emails as digital marketers scramble to get their Black Friday and holiday campaigns in order. Thanksgiving could also be an amazing time to let your creative team exercise their muscles and Read more…
Which selling style do B2B buyers prefer? In which departments are B2B buyers more likely to give a chance to upstart products? In the B2C or retails space, the answers to these questions are known. Brick-and-mortar and e-commerce stores spend Read more…
The quality of your sales and marketing data affects every aspect of your business, from marketing and sales to development and customer success. Yet a survey by Harvard Business Review (HBR) in 2017 found that 47% of newly created data Read more…
Savvy B2B marketers know how much technology has evolved the way that customers interact with businesses. With a multitude of channels to think about and an endless amount of noise to compete against, digital is the backbone of effective marketing Read more…
When you have more than hundreds or thousands of accounts on your b2b email list in your CRM or MAP for your b2b lead generation, how do you prioritize which accounts your marketing and sales teams should go after? Or, Read more…
You put quite a lot of work into growing your email list for your email marketing service, writing a strong subject line, designing a beautiful campaign, and still, a significant percentage of your subscribers may not ever see your email. Read more…